This project is really special to me. It was one of my last projects at Fox Sports and I feel like we achieved something elegant, modern, and sleek. The sports graphics world can be a place consumed by shiny metal objects, lens flares and, flames. I think we made something fresh and new.
A few of the logos I created in the early stages of the redesign.
This design direction was a collaboration between Lauren Peterson and myself.
My proposed design. This is the idea that was chosen for further development by the group and eventuly evolved into the final design.