Sarah Kaufman writes about the science behind our love of art and live performances. This was a unique project because it allowed the design and writing teams equal parts in crafting how the story would be told. We wanted to create an immersive digital article that explored the science of art while also being informative and accurate.


“When we experience art, we feel connected to something larger. Why? A new field of science has the answers to some of art’s enduring mysteries.”



These were the original style frames I presented after our first meetings talking trough our ideas for the project. I still see the concepts behind these frames present in the final product, though many things changed as we learned more about the tone of the writing, studio spaces, backdrops, wardrobe, and our dancers.